With rapidly increasing customer bases and product offerings, our clients often find themselves resource constrained. The Kessler Group has a history of creating successful, profitable programs. We provide complete program management from multi-channel strategy and analysis right through to execution and vendor management. Each engagement is structured to address the client’s needs and maximize their return on marketing investment.

Consulting Services

Our marketing team has a broad range of marketing consulting and analytics expertise across a variety of financial services products. We help our clients evaluate their current situation, diagnose performance issues, and develop detailed strategies and tactics to improve results, as well as the metrics to measure success. Our services include:

  • Market Entry Strategy Development
  • De Novo Payment Card Issuance Infrastructure Creation
  • Payment Network Strategy
  • Product Development
  • Loyalty and Rewards Program Enhancement and Development
  • Customer Acquisition and Retention Strategy and Planning
  • Product and Program Analysis and Improvement
  • Strategic Outsourcing and Supply Chain Management
  • Creative Analysis
  • Direct Marketing Strategy and Tactics

Execution Services

We bring decades of direct marketing expertise to generate the most value from customer acquisition and loyalty campaigns. Our services can include full end-to-end marketing services where we assume full responsibility for successful multi-channel strategy and execution, or clients can choose to utilize individual services including:

  • Program Strategy Development
  • Database Build and Maintenance
  • Data-driven Segmentation and Modeling
  • Campaign Planning and Forecasting
  • Channel Optimization
  • Creative Strategy
  • Creative Execution
  • Program Execution
  • Reporting and Analysis Process
  • Re-engineering