Strategy | The Kessler Group

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A sound strategy requires complex segmentation and modeling, deep knowledge of the marketplace, and a keen understanding of how to communicate our clients' unique value propositions across all channels.

Twenty years as the leader in affinity marketing enables us to transform clients' needs into solutions that meet and exceed goals. We mail more than 1 billion affinity-related marketing packages annually. No other company can say that. By leveraging this expertise, we effectively bring products to market with precision and meaning.

Our range of strategic services include:

Marketing Plan Development

Equipped with deep research and analysis, we create plans that target the right products to the right audiences.

List Segmentation

To cut costs and drive effectiveness, we identify the most responsive audiences from our lists.

Branding and Positioning

With impact and meaning, we position offers to inspire action.

Research

Our analysts determine which audience will best respond to any given product or offer.

Multi-Channel Strategies

Our multi-channel approach uses auxiliary channels such as events, email, and teleservicing to drive call-to-action and reinforce brand awareness.

Kessler Financial Services

10 Million new credit card accounts generated annually

$10 Million in client savings realized annually

1.3 Billion marketing packages mailed annually

5,500 creative packages developed annually

80 Million telemarketing leads processed

120 Million unique page views on client Web sites annually

500,000 direct promotion applications handled

60,000 ads and take-ones produced

40,000 separate direct marketing orders

20,000 campaigns executed