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The Kessler Group
Marketing Solutions
Strategy
Creative
Execution
Analytics
Interactive Marketing

Innovative connections at lightning speed. We leverage the immediacy of interactive media to reach and influence our clients' customers. With 120 million-plus unique page views on client sites a year, our award-winning, user-centered design compels interest and drives response.

Our end-to-end interactive capabilities extend well beyond Web pages and banners to include:

Strategy

  • Consultation on new approaches and best practices
  • Recommendations to maximize marketing ROI
  • Email campaign management, including segmentation and versioning
  • Develop strategy, timeline, and execution plans

Creative

  • Conception, design, and content development for Web pages, banner ads, and emails
  • User Interface (UI) and Information Architecture (IA) design for transactional sites
  • Rich media design, sales presentations, screensavers, and custom animations
  • Interactive Flash and Shockwave development for product or service demos, kiosk applications, and functional prototypes
  • Style guide and standards development

Engineering and Quality Assurance

  • Presentation-layer engineering to create the "look and feel" for sites, with or without back-end systems
  • Application design and development
  • Database-driven automated publishing solutions
  • QA testing to assure flawless delivery
  • Development and hosting
  • Search engine optimization

 
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