Marketing Execution | The Kessler Group

Home | Contact Us | Site Map | Client Log In

We put the right creative in the right hands at the right time, 100% of the time. And we do it with a 99% delivery success rate. By strategically honing lists, maximizing vendor purchases, and leveraging two decades worth of market insight, we execute flawless, cost-efficient direct mail campaigns that hit their mark.

Management of Complex Programs

We deliver more than 1 billion pieces of mail per year with pinpoint accuracy. Our proprietary systems and processes save money and increase speed to market.

Procurement Process

By efficiently managing custom manufacturing of direct mail and collateral, our proprietary Kessler Procurement Process saves clients an average of 10% on their marketing budgets annually. Clients reinvest this savings into additional marketing programs for the same total budget.

Our proven production manufacturing process generates cost savings in three key ways:

Vendor Negotiation and Management

Optimization of shop floor yield
Strategic distribution of mail volume
Direct relationship with paper mills and distributors, reducing materials expense by up to 15 percent

Procurement

Annual aggregate buying power in excess of 1 billion mail packages
Negotiated vendor discounts for prompt/early payment
Tiered annual rebates based upon spend levels

Paper Consortium

Consolidating paper procurement across entire Kessler client base leverages economies of scale in commodity market
Robust annual rebate to clients based upon individual paper usage (measured in metric tons)

Kessler Financial Services

10 Million new credit card accounts generated annually

$10 Million in client savings realized annually

1.3 Billion marketing packages mailed annually

5,500 creative packages developed annually

80 Million telemarketing leads processed

120 Million unique page views on client Web sites annually

500,000 direct promotion applications handled

60,000 ads and take-ones produced

40,000 separate direct marketing orders

20,000 campaigns executed