Analytics | The Kessler Group

Home | Contact Us | Site Map | Client Log In

Our analytics team is comprised of marketing experts with strong analytical skills, rather than statisticians with dubious marketing skills. They cull, test, and analyze data to produce effective marketing campaigns that take full advantage of every opportunity. Fortified by two decades of marketplace insight, our analytics team transforms campaign results into strategies that resonate with relevancy and maximize results.

Our strategic analytics team provides clients with:

Campaign Reporting

Results Analysis to implement campaign marketing strategy
Forecasting of campaign end-response to assist in real-time decision making
Statistical Significance Test Analysis

Campaign Analysis and Recommendation

Trend Analysis to track programs over time and identify pockets of opportunity

Database and Model Development

Database Construction and management to provide more predictive customer behavioral insight; optimize customer communication; channel and improve marketing results
Data Consulting for needs assessment and strategy development

10 Million new credit card accounts generated annually

$10 Million in client savings realized annually

1.3 Billion marketing packages mailed annually

5,500 creative packages developed annually

80 Million telemarketing leads processed

120 Million unique page views on client Web sites annually

500,000 direct promotion applications handled

60,000 ads and take-ones produced

40,000 separate direct marketing orders

20,000 campaigns executed