FOR IMMEDIATE RELEASE: July 1, 2007

Family First Credit Union Selects Elan Financial Services As Its Credit Card Partner
Chose to partner with Elan over all other options because Elan provides better products for members and the best value for the portfolio

Boston, MA—The Kessler Group is pleased to announce that Family First Credit Union based in Saginaw, MI chose Elan Financial Services to be its credit card partner. With a portfolio of over 2,700 accounts and $4.5 million in outstandings, Family First chose to partner with Elan because of Elan's years of service to Credit Unions, their robust suite of credit card products available to members and the shared vision for the future of the card portfolio.

"Once we really started to look objectively at the performance of our products," says H. Vance Vargo, CEO, Family First Credit Union, "we realized that our card offerings and service could be improved. We carefully evaluated our alternatives and decided that we could best serve our members by partnering with Elan due to their impressive suite of card programs and the outstanding rewards programs they offer. After touring the Elan Call Center in Fargo, ND, we left convinced that Elan would provide our members with the excellent member service that they expect and deserve. Partnering with Elan was the clear solution for us to grow the portfolio to its full potential while offering us the resources to better serve even more of our members."

"We are quite pleased that our new partners at Family First Credit Union selected Elan," says Dan Roads, 1st Vice President at Elan Financial Services. "Now all Family First members will be able to enjoy the benefits of a card that features a world class rewards program with low rates and fees, plus the enhanced services the expansion will provide. It is so gratifying to see that more and more Credit Unions are choosing to partner with Elan in order to expand their credit card offerings to members."

About Family First
Family First Credit Union is a non-profit, full-service financial cooperative owned and operated by their members. Family First was organized in 1939 and has evolved today as a primary financial institution that offers numerous savings products, a variety of loan products, and a full range of other special services. For more information, visit www.fam1st.com.

About Elan
Elan Financial Services provides a complete range of products and services including credit card issuing, prepaid card solutions, ATM, debit card and merchant processing. Elan is the largest agent credit card program in the United States with more than 1,600 clients in 50 states. Elan provides processing services for more than 31,000 ATMs nationwide and supports more than 18 million ATM and debit cards. Elan also provides participation in the MoneyPass ATM network. In addition to an innovative product set, Elan also provides full-service support and management tools, which are secured with a unique Service Guarantee, to more than 3,000 financial institutions. For more information call 800-343-7064, or visit them online at www.elanfinancialservices.com.

With more than 170 credit card partnerships in place, Elan is the leading credit card partner to credit unions. Credit union executives are invited to sign up for a free Instant Analysis of their card portfolios to see how they measure up relative to the industry at large and their peer group, visit www.cupartnership.com.

About The Kessler Group
The Kessler Group has been building win/win partnerships between credit card issuers and affinity groups for over two decades and has facilitated over 130 Credit Union credit card portfolio transactions. The Kessler Group is the advisor to Elan in the Credit Union market. To learn more about Kessler, visit www.kessler.com.