The Desert Schools Federal Credit Union's credit card program was stagnant at $61 million and growing at less than 1% per year. The challenge was how to grow their credit card program to better serve its members' needs and breath new life into its program.

After exploring multiple options, The Kessler Group proposed a partnership with a major credit card company to deliver more enticing features and initiatives to the credit union's members. The partnership enabled the credit union to offer a full suite of compelling offerings with competitive rates and world-class service they weren't previously able to provide. Features such as World Points and business card offerings created value propositions that nurtured customer loyalty and increased customer retention.

Since inception, the credit union saw an overall 35% net worth growth, with an annual portfolio growth of 15% and a 10% improvement of loan-to-share programs.